Philosophy

The name is the idea behind the company.

Anomaly is a response to the widespread recognition in the industry that “the models are all broken” and “the traditional solutions are all becoming less and less effective”. From the company’s inception, we realized intuitively that, in order to succeed, we need to create something that was, literally, an “Anomaly” - a deviation from the norm.

How we deliver the Anomaly model.

Anomaly is home to a unique diversity of talent and skillsets under a single roof; we operate on a progressive and entrepreneurial business model (no timesheets); we focus on creating business solutions, not just ‘ads’; and lastly, we break down traditional silos through how we operate and a single bottom line.

  • Surround the Business Challenge

    We surround the business challenge with a team made up of very divergent skill-sets that normally would be scattered across several different agencies. Our team makes unbiased recommendations focused solely on the most effective answer for the challenge, regardless of what ‘shape’ it might take.

  • Entrepreneurial Compensation

    We reject the outdated timesheet model, embracing a performance-based compensation structure where rewards are directly tied to success. This approach incentivizes our team to focus solely on delivering exceptional outcomes, fostering a culture where innovation thrives and the better we perform, the more we earn.

  • Create IP

    We actively engage in creating and investing in intellectual property, which broadens our horizons and attracts entrepreneurial talent. By developing products like EOS lip balm, producing Emmy-winning content like Avec Eric, and co-creating companies like dosist, we enhance our expertise and lead innovation in multiple industries.

We are a deviation from the norm.

The diversity of talent and skillsets at Anomaly allows us to recommend what is right for the specific business challenge rather than reflect a bias to a particular discipline like 'advertising' or 'digital' or 'PR'.

A collection of the very best people working together; a rare combination of high talent and low ego; and a relentless pursuit of ideas that drive effectiveness and growth, no matter what 'shape' they take.

Anomaly is built to drive change.

A unique breadth of recognition.