
Philosophy
The name is the idea behind the company.
Anomaly is a response to the widespread recognition in the industry that “the models are all broken” and “the traditional solutions are all becoming less and less effective”. From the company’s inception, we realized intuitively that, in order to succeed, we need to create something that was, literally, an “Anomaly” - a deviation from the norm.
How we deliver the Anomaly model.
Anomaly is home to a unique diversity of talent and skillsets under a single roof; we operate on a progressive and entrepreneurial business model (no timesheets); we focus on creating business solutions, not just ‘ads’; and lastly, we break down traditional silos through how we operate and a single bottom line.

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Surround the Business Challenge
We surround the business challenge with a team made up of very divergent skill-sets that normally would be scattered across several different agencies. Our team makes unbiased recommendations focused solely on the most effective answer for the challenge, regardless of what ‘shape’ it might take.
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Entrepreneurial Compensation
We reject the outdated timesheet model, embracing a performance-based compensation structure where rewards are directly tied to success. This approach incentivizes our team to focus solely on delivering exceptional outcomes, fostering a culture where innovation thrives and the better we perform, the more we earn.
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Create IP
We actively engage in creating and investing in intellectual property, which broadens our horizons and attracts entrepreneurial talent. By developing products like EOS lip balm, producing Emmy-winning content like Avec Eric, and co-creating companies like dosist, we enhance our expertise and lead innovation in multiple industries.
We are a deviation from the norm.
The diversity of talent and skillsets at Anomaly allows us to recommend what is right for the specific business challenge rather than reflect a bias to a particular discipline like 'advertising' or 'digital' or 'PR'.
A collection of the very best people working together; a rare combination of high talent and low ego; and a relentless pursuit of ideas that drive effectiveness and growth, no matter what 'shape' they take.


Anomaly is built to drive change.
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Anomaly decries tradition and craves revolution.
Ad Age
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Anomaly have started up to capitalize on the desire among marketers to do things differently – and the inability of many bigger agencies to accomplish that.
New York Times
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When a client comes in with an advertising problem, Anomaly addresses it more broadly as a business issue, analyzing everything from design to product development.
Fast Company
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Anomaly is structured for innovation and multi-disciplinary problem solving – not just the partners, but every member of the team contributes on every project on all levels.
Creativity
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As you might expect from its name, Anomaly is no ordinary agency; it is more of a response to the countless calls for agencies to drag themselves into the 21st century.
Campaign
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The ad world is changing and Anomaly's model is set up to lead that change.
AdWeek




A unique breadth of recognition.
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Anomaly Appoints Ariba Jahan as Head of Transformation NA
March 2024
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Anomaly Helps Design the Future of Biosolutions for Novonesis
February 2024
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The Anti-Agency: Why Anomaly is different and therefore successful
November 2023
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AI has no moral obligation’: Industry calls for DE&I to be part of AI training - ADCOLOR 2023
November2023
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Mini Introduces Global 'Nice to Meet You Again' Campaign
October 2023
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Creatives at the Forefront of Modern Mexican Culture Partner With Tequila Don Julio in an Enigmatic New Campaign
September 2023
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Bulleit Taps Street Artist Faust And Kate Lewis for Striking OOH Ads in NYC and Chicago
September 2023
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Anomaly takes Mbappé and Lewis Hamilton on a journey for Rimowa
September 2023
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Buffalo Wild Wings Welcomes A Talking Winged Buffalo in First Work From Anomaly
August 2023
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Amazon Ads Triggers Creatives in the New Spot About Bad Media Placements
July 203
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See HOKA´s First Campaign From Anomaly
June 2023
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How Crown Royal Turned to Canada And Dave Grohl for a Hit Super Bowl Ad
June 2023
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Global Diversity and inclusion Initiative Agency of the Year 2022 Winner: Anomaly
May 2022
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Behind The Ride Of Lone River, A Ranch Water Pioneer
March 2023
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Tanqueray Gin unveils first global campaign in 5 years after moving account to anomaly
February 2023
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Anomaly Is Adweek´s 2022 US Agency of the Year
December 2022
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AdAge A-List 2016, Anomaly is #4
JAN 2016
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Anomaly Launches Media Offering Focused on Planning and Buying
October 202
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Why Topgolf Hired Anomaly To Facilitate its Global Expansion
August 2022
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Web3 ‘rockstar’ Chris Neff joins Anomaly to expand global innovation offering
July 2022
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Ally Bank Pledges Equal Opportunity Ad Spend for Men's and Women's Sports
June 2022
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How Johnnie Walker Keeps Walking Toward Success
April 2022
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Ad Age A-List 2022, Anomaly Lands At #9
Mar 2022
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Freakin' Jimmy's John's: How Anomaly Spiced Up a Legacy Sandwich Chain
Jan 2022
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Jason DeLand on Leading Advertisers' Charge into the Metaverse and Web3.
Jan 2022
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Budweiser Canada's #TapeOutHate Platform is a 'Gut-Wrenching' Hit
Jan 2022
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Hispanic in Advertising: Anomaly’s Franke Rodriguez
Oct 2021
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Make Sweet Beats With Reese's Puffs Synthesizers
AUG 2021
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Dick's Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In
JULY 2021
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How Companies Like Anomaly and The Female Quotient Are Focusing On DEI Initiatives
JUNE 2021
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How Michelle Obama's 'Vote Loud' Campaign Rallied Young People Of Color To Show Up To The Polls
MAY 2021
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REESE's Puffs Drops 'Lil Yachts' For Lil Yachty's Favorite Cereal
APR 2021
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Jimmy John's Makes Its Super Bowl Debut With A Brad Garrett Spot From Anomaly
FEB 2021
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The 10 Most Innovative Advertising Companies of 2020
MAR 2020
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Tribeca-Bound ‘Underplayed’ Puts Spotlight on Gender Inequality in Electronic Music
MAR 2020
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Diageo taps Anomaly as lead creative agency for Bulleit
DEC 2019
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dosist: Top Startups of 2019
SEPT 2019
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Anomaly Wins Johnnie Walker Global Account
APR 2019
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AdAge A-List 2019, Anomaly is #8
JAN 2019
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Innovation Requires Outside Thinking - Will De Lannoy
JAN 2019
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25 Most Influential Agencies Over the Past 5 Decades
OCT 2018
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Ad Age A-List 2018, Anomaly is #5
Feb 2018
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2017 Agency of the Year: Anomaly
JAN 2017
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Creativity innovators 2027
Jan 2017
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dosist: Time’s 25 Best Inventions of 2016
NOV 2016
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We Don’t Want To Be Paid The Same As Any Other Agency
SEPT 2016
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Truth is a Revolutionary Act
JAN 2016
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Ad Age A-List 2016, Anomaly is #4
Jan 2016
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Creativity Innovators 2016
JAN 2017
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Nuevo elemento de la lista
Aquí va la descripción -
Afropunk Founder Enlists Missy Elliott, Kali Uchis, Jhené Aiko for New Festival: Lets Get Fr.ee
MAR 2022
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Creativity Innovators of the Year 2016
JAN 2016
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MINI Pays Tribute to Chris Rea's "Driving Home For Christmas", Which Was Written in a MINI
Dec 2021
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Dunkin' Picks Anomaly As Its Creative Agency
Nov 2021
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How Anomaly Is Developing Its Physical Spaces and Encouraging Flexibility
Oct 2021
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Patti Smith Headlines Rimowa's Star-Studded Call to Travel
SEPT 2021
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Anomaly Berlin Taps New Leaders With Azsa West and Nadine Müller-Eckel
SEPT 2021
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Anomaly's Jiah Choi On How Netflix Is Bringing AAPI Storytellers To The Fore
MAY 2021
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Denny's Selects Anomaly As Its New Creative Agency
FEB 2021
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Bryan Espiritu: One of Adweek’s 2018 Creative 100
JUNE 2018